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From: Russell Brunson
Boise, Idaho
Dear worried business owner,
Ernest Hemingway once said:
The same can be said about writing sales copy.
Especially if you’re a small business owner or entrepreneur and you HAVE to get another piece of marketing written.
But you don’t know where to start…
Or what to say…
Or how to say it…
Making you question if you really understand your business.
And the crappy part?
Time is money.
So the more you wait on getting the new marketing out… the more money you lose… and the more money you lose, the more stress about paying bills or making payroll add up…
So your next option is to hire an expensive copywriter or agency that “MAY” help, but can oftentimes become flakey and weirdly difficult to communicate with…
What if (and this may sound nuts) every time you plunk down into your chair, you knew EXACTLY what to say without thinking nearly as hard…?
And what if every piece of copy you wrote (even if you’ve NEVER written a piece of copy in your life)… not only worked, but worked 10X better than if you were to hire a copywriter or an agency?
I’ll prove it to you.
My name’s Russell Brunson and I’m the co-founder of ClickFunnels– the #1 online software that gives people the tools and knowledge to build their online business, from scratch, so they can set themselves free and live the life of their dreams.
And I have to tell you– I’m sad…
Why?
Because I see SOOOOOOOO many new (and even veteran) business owners and entrepreneurs struggling to make sales in today’s economy…
They’re making all the wrong moves…
And copying all the wrong people when it comes to their funnels and marketing… WITHOUT questioning “why” (which is business death).
Then they come to me... begging for my help to stop the hurt and figure out why they're not getting a stream of customers and sales like they were told.
Guess what happens next…?
I take ONE look at their funnel and literally within seconds I can see the problem, glaring at me with its grimy teeth, dripping with unnecessary expenses…
And if I’m being completely honest, it’s the same exact problem I see for almost 99.9% of the struggling online businesses today…
It’s not the offer, nor the funnel.
It all comes down to one word: messaging.
Your message… which includes WHAT you’re saying and WHO you’re saying it to… is the key to potentially unlocking your first (or next) 6-figure, 7-figure, and even 8-figure offer!
Is Your “Marketing Message” Off…?
Do You Know If You Are Saying The Thing Your Audience WANTS To Hear?
And Would You Like To Have A Predictable Flow Of Highly-Qualified Customers Banging On Your Door To Buy?
‘The Ultimate Sales Letter’ is for you… and I want to give it to you today for FREE!
Take Walt and Roy Disney for example…
The so-called “crazy brothers” were thought to be absolutely bonkers to release THE WORLD’S FIRST full-length animated feature film, Snow White, during the most difficult economic downturn in history…
They were laughed at, ridiculed, and told this decision would bankrupt and leave them destitute…
So what did they do? They changed the message.
They set out to create not “just” an animated feature– but one that could be at the same level of emotion, quality, and production as a live-action movie.
Many thought it couldn’t be done. They even coined the film, “Disney’s Folly.”
We all know what happened next.
Snow White was so successful, with sold-out shows in the US and across Europe… Roy was able to pay the 2.3 million dollar debt the studio owed to Bank of America while the film was still in its first run.[3]
And how about this…
In 2008, Domino’s Pizza was considered the WORST PIZZA in America.
But by 2017, their stock rose by up to 5,000% and is NOW the #1 pizza chain in the United States– beating EVERYONE, including Papa John’s, Pizza Hut, and Little Caesars.
How?
By doing what almost NO company would ever think about doing (especially in today’s “cancel culture” environment)…
Domino’s WANTED negative feedback.
See, Domino’s did a “Show Us Your Pizza” marketing campaign on social media… knowing they would get bombarded with negative feedback.
From there, they spun up arguably the best marketing message since their “30 minutes or less” unique selling proposition.
Domino’s not only took the negative feedback on the chin, but they embraced it, owned it… and even showcased the negative feedback to the world, promising to make a change.
And they did.
And it paid off like crazy.
Or how about all of the restaurants that were getting slapped with restrictions during the height of COVID.
A lot of them crumbled under this unexpected outside force.
But many stepped up to the challenge and shifted their messaging, which included more outdoor seating, QR code menus, and a massive boom in food delivery service apps.
See a pattern…?
Saying the RIGHT message… to the RIGHT audience at the RIGHT time is the difference between businesses that THRIVE (regardless of economic climate or experience)… and businesses that crash and burn.
That’s the kind of business practicality and marketing simplicity you’ll find inside Dan Kennedy’s The Ultimate Sales Letter book…
Known as “The Marketing Bible” by countless marketers around the world, The Ultimate Sales Letter book is FILLED with real, practical marketing advice and copywriting secrets that can transform even the “greenest” of entrepreneurs into elite direct response marketers practically overnight!
All I ask is that you pay the small, one-time $9.95 shipping, printing, and handling fee… and within a few short days, you’ll have the single greatest marketing and copywriting book with the potential to skyrocket your business right before your very eyes!
Doesn’t matter if you sling burgers or offer yoga classes, if your business relies on a stream of NEW and RETURNING customers, then you’re in the business of marketing, and The Ultimate Sales Letter book is for you.
Matter of fact, the book was practically WRITTEN with you in mind!
Here’s just a taste of what’s in store when you get your lil’ mittens on a free copy:
Including TONS of real, proven examples and swipes you can model your own sales letter… how to get your sales letter optimized for higher conversions (Pages 129-156)…
WHO you should get to read your sales letter BEFORE you spend a dime on traffic (Page 158)…
How to “test” your sales letter, including WHAT you should test first (Page 168)…
When you should hire a copywriter and what to look for when it comes to the level of experience needed (pssst… THIS advice alone could save you $$$$’s you have no idea)… (Pages 168-175)
Even if you’re the owner of your business, and you feel like you should “stay in your lane.”
I promise as you read (and re-read) this short book in just 10-minute chunks every day…
Whether it’s first thing in the morning while on the toilet, or right before bed…
You will begin to see your business in a whole new way and be able to direct your employees, your copywriters, your media buyers… everyone… on what to do to skyrocket sales, and in ways you never imagined!
That’s the kind of power this book holds.
It contains REAL “in the trenches” direct response marketing and business strategies taken DIRECTLY from Dan Kennedy’s 40+ years of experience in generating millions in sales for himself and his clients!
That’s why I want to give you a physical copy so you can write notes in it, highlight it like crazy… and have it become YOUR own personal “Marketing Bible” that can help…
And I’ll rush you a copy of Dan Kennedy’s The Ultimate Sales Letter book + The Ultimate Marketing Plan book… FREE!
Reading just 10 minutes a day can help take you from step one, to step “cha-ching!” even on a shoestring budget!
Guilty as charged…
Here’s the catch: I’m bribing you with a free copy of Dan Kennedy’s The Ultimate Sales Letter + The Ultimate Marketing Plan books because I want to celebrate Dan and his direct response knowledge with as many business owners and entrepreneurs as possible!
I’m a big believer that when we’re all using real, “message first” direct response marketing— and in the way Dan teaches— then we ALL benefit!
When good marketing is used, people ignore it... but when EXCELLENT marketing is used, people are attracted to it as if hypnotized by what you’re offering.
These books hold the secrets to excellent marketing, and that’s why I want to give you a copy of each book for FREE!
We set aside a small number of paperback copies of The Ultimate Sales Letter and The Ultimate Marketing Plan specifically to give away for FREE!
But once the set-aside copies dwindle to zero... then this offer ends!
So if you’re seeing this page right now, then that means we have FREE copies of The Ultimate Sales Letter still available!
But you must act fast before it’s too late!
(Remember, once we’re gone, this page CLOSES... and that’s that.)
If you don’t feel like you got even a smidgen of valuable marketing or copywriting advice contained in The Ultimate Sales Letter or The Ultimate Marketing Plan... you may receive a full refund and you can still keep the books with my compliments.
That’s how CERTAIN I am you will fall in love with these books— it’s exactly what your business needs right now!
Sure— and so is The Bible, and millions of people around the world get something new from it each and every day... ;)
But for real, ALL of the marketing strategies and copywriting secrets contained in these two books work in today’s time regardless of your offer, or what platform you’re advertising on.
What Dan teaches are timeless direct response marketing principles based on human psychology... and over 40+ years in the direct response marketing world.
...of course, the ones who are determined to make more sales in their business this year will really appreciate the value Dan Kennedy has to share.
And even though we've been selective on where this offer is shown, I realize that only around 5 out of 100 will take these books.
Which one are you?
It’s true, you can find these books posted in their PDF versions somewhere online...
But if you were to download those PDF files, do you think you would really value them...?
Wouldn’t you rather have the physical copies so you can mark up, highlight, and refer back to over and over again...?
It’s a no-brainer.
If you’re a marketer, business owner, entrepreneur, copywriter... or you’re someone that wants the simple, no fluff approach to online sales, then you’ll want the PHYSICAL COPIES of these books by your side while you work.
Even I... Russell Brunson, the so-called “Funnel Guy”... I had these books by my side as I wrote this sales letter you’re reading right now!
...And if I can still get incredible insight and marketing value from these books, then I can only imagine how mind-blowing these books will be for you and your business!
If you read this entire page and you’re aching to get your hands on The Ultimate Sales Letter + The Ultimate Marketing Plan, then here’s what you want to do…
Go ahead and click or tap on the “Yes, Rush My Free Books!” button below now.
Put in your information including where to send your free books and we’ll get your order out right away!
As soon as your books get to you – crack them open right away and begin building the business you’ve always wanted.
Do it.
…that is, if you like making sales and more moolah.
To your success,
P.S. Here’s the deal– I’m giving away Dan Kennedy’s books, The Ultimate Sales Letter + The Ultimate Marketing Plan for FREE!
Just pay the shipping & handling and I’ll send it directly to wherever you live.
These books will demystify everything you’ve been told about “building a business” from scratch by showing you EXACTLY how to attract more customers for more sales, and without working or thinking nearly as hard as before.
Grab Your FREE Copy Of The Ultimate Sales Letter + The Ultimate Marketing Plan Today! »
Yes. As Dan Kennedy would say, “we’re all in the marketing business.” In other words, it doesn’t matter WHAT you sell... if you want to sell MORE and without working nearly as hard or overthinking it... then yes, these books are 1,000% for you.
YES!! These books are still VERY relevant in today’s time. So much so that I legit keep both of them within arms’ reach while I work; to help remind, inspire, and even just to get me writing without worrying or “overthinking” the process.
Yes! All I ask is that you pay the small, one-time $9.95 shipping, & handling fee, and I’ll send physical copies of The Ultimate Sales Letter and The Ultimate Marketing Plan directly to where you live.
This is highly unlikely. However, with that said, if you do not find a single shred of value contained within either of these books (again, it’s nearly impossible), then I’ll refund your money and you can keep the book on us...;)
Within the United States, please allow 5 to 7 business days to get your order. For international, please allow 11 to 15 days.
You can purchase The Ultimate Sales Letter book right here on this page.
When you order The Ultimate Sales Letter book on this page, you will receive The Ultimate Marketing Plan book for FREE!